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Two Circles' specialties include ticketing, premium hospitality, sponsorship, stadium redevelopment, and subscriptions. Bruin Sports Capital raised $250 million in equity capital, which provides for $500 million dollars in buying power to acquire, operate and build businesses in the respective segments. Learn More. Terms of the agreement have not yet been disclosed and remain subject to the regulatory approvals of the European Commission. Join Facebook to connect with Brad Watson and others you may know. About Bruin Sports Capital: Bruin (www.bruinsportscapital.com) was founded in 2015 by George Pyne, and today, Bruin companies operate across five continents and engage billions of consumers. Gilbert, who made his billions by founding Quicken Loans, was one of the initial investors in Bruin Sports Capital. Terms of the agreement were not disclosed and subject … Learn more about Bruin Capital Group George Pyne proclaimed that Bruin Sports Capital “is open for business” this morning with an initial investment of $250M, mostly from WPP. Bruin Sports Capital has announced a deal with WPP to acquire a majority stake in Two Circles. New York, NY/London, UK – June 16, 2017 – Bruin Sports Capital and WPP have entered into an agreement with the National Football League to grow NFL Game Pass in Europe, the league’s premium OTT offering that features all live NFL games, NFL RedZone, NFL Network and award-winning NFL Films Bruin is the brainchild of George Pyne, former president of IMG’s sports and entertainment business which was sold to Droga5 investor William Morris Entertainment for … WPP is selling a 60-per-cent share in its market-research company Kantar to Bain Capital Private Equity in a deal that values the company at $4bn (£3.2bn/ €3.55bn). Bruin received $250 million from a group led by WPP, the world’s largest advertising company, in a round of fundraising conducted over six months. Gets a lot of technical fouls too. Bruin Sports Capital will likely have an impact not only on athletes whom are looking for an agency with which to sign, but also on the agents representing them. WPP, the world's largest communications services group, is leading a syndicate investing US$250 million in Bruin Sports Capital, a global sports marketing firm launched by George Pyne, the former President of IMG Worldwide's global sports and entertainment business. Bruin’s investment will benefit Two Circles – an award-winning data analytics, technology and sports marketing agency – as the Posted: December 16 2019 Bruin Sports Capital (Bruin) has announced a deal with advertising giant WPP to acquire Two Circles, the award-winning consumer data analytics, sports marketing, and technology practice. Its roster of clients includes the NFL, Premier League, UEFA, Formula 1, and Wimbledon and a global portfolio of leagues, teams, tournaments, and federations. New York-based investment firm agrees deal to buy company from WPP. The communications services and advertising giant is leading a syndicate investing in the new sports marketing firm. "WPP's investment in sports and sports content through Bruin Sports Capital is an important part of its strategy, as it impacts new markets, new media, data investment management and the application of technology and horizontality," said WPP founder and chief executive Martin Sorrell. matt.cutler@twocircles.com About Two Circles: Two Circles is a sports marketing agency that uses data to help over 100 of the world’s leading sports organizations grow direct relationships with sports and fans to drive business growth. Over the last eight years, we believe we have built proven models that can take sports properties on this journey. Bruin Sports Capital will build its portfolio organically, as well as through acquisitions and investments in established sports marketing … WPP will continue to hold a minority stake in the company. Bruin Sports Capital was recently launched by George Pyne, former Nascar executive who left his +447957184415. Two Circles has twice been named Agency of the Year at the BT Sport Industry Awards. Bruin’s investment will benefit Two Circles – an award-winning data analytics, technology and sports marketing agency – as the Scott Novak Gareth Balch, Two Circles Co-Founder, and CEO said: “The sports industry is moving from a B2B model to a direct-to-consumer model where growth will be centered around a direct relationship between sports and fans. Two-time PGA TOUR Player of the Year Fred Couples (1991 and 1992) is the latest addition to the field of competitors for this year's SAS Championship. +19176994142, Matt Cutler WPP will continue to hold a minority stake in the company. Terms of the agreement were not disclosed and subject to regulatory approval. Bruin Sports Capital has today announced a deal with WPP to acquire a majority stake in Two Circles. Brad Watson is on Facebook. Bruin Sports Capital announced a deal with WPP to acquire Two Circles, the consumer data analytics, sports marketing, and technology practice. OverTier was created in 2017 by Bruin Sports Capital in partnership with WPP, to build and operate leading-edge direct-to-consumer streaming services. Bruin partners include CVC Capital Partners, The Jordan Company, Rock Ventures, NNS Chaired by Nassef Sawiris, and several others for a combined investment of nearly $1 billion. 1 on this list of the Top 10 angriest sports heroes. Expansion With Major MLS Deal, George Pyne Discusses the Super Bowl and Media’s Transformation, The Latest NFL Sponsorship Intelligence from IEG, Two Circles Acquires Sports Ink Ltd. Ticketing & Hospitality, Two Circles Acquires TRM Partners – A Global Leader in Sports Rights Sales, M&A, Culture, Disruption and Transformation Principles from George Pyne (PODCAST), Global Sports Has Safely Returned Plus the Impact of Covid on Team Valuations, Socioeconomic Factors For Renaming the Washington Football Club, Pyne, Radrizzani and Grazioli-Venier Talk Investing in Global Sports, Deltatre Signs Massive End-To-End Deal with Sinclair, © Bruin Capital Holdings, LLC 2021. Terms of the agreement have not yet been disclosed and remain subject to the regulatory approvals of the European Commission. It owns Deltatre, Engine Shop, Soulsight, OverTier and is lead investor in On Location Experiences. WPP Plc is the lead investor in George Pyne’s Bruin Sports Capital, a closely held media, sports and marketing firm founded by the former president of IMG Sports and Entertainment. Foundedin 2015. WPP will continue to hold a minority stake in the company. WPP Will Retain Minority Stake in the Company. New York-based investment firm agrees deal to buy company from WPP. WPP announces major investment in Bruin Sports Capital WPP has announced it is investing US$250m in Bruin Sports Capital. Sea Containers 18 Upper Ground London, SE1 9GL. Bruin Sports Capital raised $250 million in equity capital, which provides for $500 million dollars in buying power to acquire, operate and build businesses in the respective segments. Bruin Sports Capital to acquire data agency Two Circles. Bruin Sports Capital will acquire, build and operate businesses on a global basis. In January 2015 Pyne founded Bruin Sports Capital with a $250 million investment that came from Dan Gilbert, and other investors. WPP is the lead investor in $250m of funding for a new global sports marketing company Bruin Sports Capital. WPP is selling a 60-per-cent share in its market-research company Kantar to Bain Capital Private Equity in a deal that values the company at $4bn (£3.2bn/ €3.55bn). George Pyne, Founder, and CEO of Bruin Sports Capital, said: “As we look to the future of the sports economy, everything we do will trace back to how well we can leverage consumer data intelligence to spur growth. Two Circles’ sophisticated, proprietary data-management platforms aggregate and analyze massive volumes of consumer data to inform new business development strategies and state-of-the-art marketing programs. With Bruin's backing, experience, and relationships in global sport, we have the perfect platform to enter the next phase of commercial growth – both for our clients and as an agency.". WPP Plc (WPP) is the lead investor in George Pyne’s Bruin Sports Capital, a closely held media, sports and marketing firm founded by the former president of IMG Sports and Entertainment. Bruin Sports Capital, founded in 2015, has previously raised $250 in equity capital, providing $500 million in buying power to acquire, operate and build businesses. Current clients include the NFL, Premier League, UEFA, Formula 1, and Wimbledon. Bruin Sports Capital (Bruin) announces a deal with WPP to acquire Two Circles, the award-winning consumer data analytics, sports marketing, and technology practice. “Our guys were committed to playing the right way all night,” Bruce Cassidy … snovak@bruinsc.com We are excited to have them formally join Bruin and look forward to working even more closely with their great team.”. Bruin is an investment and operating company that specializes in working with capital partners and management teams to build best-in-class, global sports, media, entertainment, marketing, technology companies. Head of Communications, Two Circles A solid overall effort from the Boston Bruins helped the team to a 4-2 victory over the Washington Capitals tonight at the Capital One Arena, despite giving up two power-play goals in a 19-seconds span.. WPP has announced it is investing US$250m in Bruin Sports Capital. “WPP’s investment in sports and content through Bruin Sports Capital is an important part of its strategy as it impacts new markets, new media, data investment management and the … Terms of the agreement were not disclosed and subject to regulatory approval. Bruin Sports Capital, the media, sports, marketing and branded lifestyle venture launched in 2015 by George Pyne today announced a strategic partnership with Courtside Ventures, a venture capital fund investing across early stage technology and media companies with a focus on sports. WPP will continue to hold a minority stake in the company. Former IMG Sports and Entertainment prexy George Pyne has launched Bruin … The communications services and advertising giant is leading a syndicate investing in the new sports marketing firm. WPP Invests $250M Into Pyne's Bruin Sports Capital, Giving Him $500M In Buying Power By Michael Smith 1.6.2015 Learn more about Bruin Capital Group George Pyne proclaimed that Bruin Sports Capital “is open for business” this morning with an initial investment of $250M, mostly from WPP. As a part of his work with Bruin, Pyne has appeared as a commentator on CNBC. Terms of the agreement were not disclosed and subject to regulatory approval. Bruin Sports Capital (Bruin) today announced a deal with WPP to acquire Two Circles, the award-winning consumer data analytics, sports marketing, and Two Circles has been way ahead of the industry on this and has developed a new breed of agency that serves every business unit of a sports organization. This year Two Circles played a fundamental role in record attendances for a host of global events (including the ICC Cricket World Cup and Open Championship), record sponsorship rights growth, and subscription and consumption growth for leading D2C media businesses. Tel: +44 (0)20 7282 4600 Email: enquiries@wpp.com Founded in 2011, Two Circles is a two-time BT Sport Agency of the Year (2014, 2017) and was named by the Sunday Times in 2018 as one of the 100 Best Companies to Work For. WPP, the world's largest communications services group, is leading Bruin Sports Capital's international syndicate of investors. Six years in, well-resourced Bruin Capital is making all the right moves. By 2019 the company had 37 offices with about 1700 employees. Bruin Sports Capital to acquire data agency Two Circles. Former IMG Chief Launches Sports Agency, Sets $250 Million Pact with WPP. Terms of the agreement were not disclosed and subject to regulatory approval. Bruin Sports Capital, a holding company investing in sports media, marketing and technology companies, said it has agreed to buy a majority stake in sports marketing agency Two Circles from advertising giant WPP. Monday December 16, 2019 2:38 pm. WPP leads US$250 million investment round in George Pyne's Bruin Sports Capital . Bruin Sports Capital, a holding company investing in sports media, marketing and technology companies, said it has agreed to buy a majority stake in sports marketing agency Two Circles from advertising giant WPP. In support of this, today it was announced that Bruin … Bruin Sports Capital has announced a deal with WPP to acquire a majority stake in Two Circles. All Rights Reserved. Financial terms were not disclosed. "Identifying unique opportunities, attracting world-class management teams, establishing a culture of … WPP, the world’s largest communications services group, is leading Bruin Sports Capital’s international syndicate of investors. WPP, the world’s largest communications services group, is leading a syndicate investing US$250 million in Bruin Sports Capital, a global sports marketing firm launched by George Pyne, the former President of IMG Worldwide’s global sports and entertainment business. WPP invests in Courtside Ventures. Bruin Sports Capital Buys Marketing Firm From WPP Deal values Two Circles, which works for sports leagues including the NFL, at $42 million ... Bruin Sports Capital … Sure he gets pretty upset. OverTier initially operated NFL Game Pass throughout Europe.

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