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For more information, check out our privacy policy. As you’ll notice, the best company Showcase pages have a few things in common: great content, strong visuals, and consistent promotion. All Showcase Pages link directly back to the business page. Again, you’ll see that most of these are large, enterprise businesses with multiple product lines and groups of customers, making their business model ideal for Showcase pages. Will you set one up? Showcase Pages are niche pages off of a company page. Link your Showcase Pages. dismiss this message. Go to your LinkedIn Company Page and then click the … within your organization. Stay up to date with the latest marketing, sales, and service tips and news. Unlike Company Pages, there are no careers, products, or services tabs at the top of the page. Press enter to open the survey. They have a two-column newspaper-like layout for content posts. The LinkedIn blog does say, however, that they're exploring the opportunity to have this available in the future. If they're very different, you may feel like you're constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. LinkedIn users can follow your Showcase Pages in the same way they follow your Company Page. LinkedIn is a great tool for businesses. Furthermore, you can create a personalized experience for the audience you are selling to. Below, you can see that the hero image for Office depicts a young man, focused in an office setting with the text "#GetItDone.". Not every buyer persona is looking for … What Are LinkedIn Showcase Pages? It may sound obvious, but there are a lot of Showcase Pages missing basic … This page has content on “doing more in less time," related events, Office’s anniversary, and Office help. LinkedIn Page Showcase Pages - Overview A Showcase Page can be utilized by a Page admin to represent a brand, business unit, or organization initiative. If you’re an administrator for a LinkedIn company page you may have noticed an update recently saying that LinkedIn is removing the Products & Services tabs from April 14 th.The notice directs you to LinkedIn’s Help page with further information and mentions LinkedIn Showcase Pages. Having more than one buyer persona is a balancing act. Due to high support volume, it may take longer than usual to hear back from our Support Agents. Lync, contrastingly, focuses on real life impact of their product by spreading news on specific stories and, studies with evidence. Within a Showcase Page, you can create a very, focused, relevant content experience for a particular target audience, which drives even deeper engagement with your brand. You can then enter information as you would for a regular page including website links, industry, and images. But those pages aren't all connected or centralized around Gap Inc. The bottom line on LinkedIn Showcase Pages is that they are one more tool in the social media marketing arsenal which can provide serious benefits for your company. Here are some great ones that have wowed us. Click Publish when you're done. A showcase page on LinkedIn is a kind of sub-pages of your company’s main business page. Add the problem of keeping all your content grouped together on one social media page, and you're really lost. In the Showcase Page Name field, simply type in a new name for your showcase page. Company Showcase Pages are like sub-pages of your company’s main page on LinkedIn. And Initiative or event you want to highlight? With Showcase Pages, marketers can create hassle-free content that's personalized to the audience they’re selling to. Within a … LinkedIn Showcase Pages are an extension of a company’s primary LinkedIn Page and enable brands to highlight aspects of the company, including products, initiatives or a business unit. Free and premium plans, Customer service software. They allow a company to promote specific products or market to a specific buyer persona. You may unsubscribe from these communications at any time. Overall, how satisfied were you with your experience on the LinkedIn Help Center today? www.LinkedProspecting.comDo you have a Company with many divisions? See all integrations. Once that content is published, LinkedIn provides businesses with useful, dedicated analytics for each page. Interacting with Showcase Pages is easy. It's important to note that if your business already has more than one Company Page, there's no easy way to move these from Company Pages to Showcase Pages. We’ve put a pretty heavy emphasis on having each Showcase Page be specific and unique. I cracked open a bottle of wine and put my thinking cap on (I can’t think when I’m sober!) If the Showcase Page is about a specific service or product, consider linking back to a relevant landing page on your site. On their Showcase Page, LinkedIn has also pinned a status update at the page top, which is extremely useful for testing posts and content, in order to determine exactly what an audience responds to. LinkedIn users can follow singular Showcase Pages without following the business or their other Showcase Pages. A LinkedIn Showcase Page is an extension of your Company Page and works in much the same way. So, what do you think of LinkedIn's Showcase Pages? Microsoft has been particularly successful, with Showcase Pages that have upwards of 9,000 followers. The good thing about LinkedIn showcase pages is that they are incredibly cheap and very effective as far as internet marketing is … According to LinkedIn, millions of companies share their content on their LinkedIn company page. If you are looking for more ways to grow your business, then LinkedIn showcase pages are a great place to start. As we hinted at last week, we were awaiting LinkedIn's AdWeek announcement with bated breath this week. Click on the drop down to the right of the “Edit” button and click on “Create a Showcase Page. The announcement was just as we expected. https://www.demodia.com/.../5-examples-of-great-linkedin-showcase-pages How are recruiters going to actually benefit from this feature? The pages could also be used as a help center, FAQ forum, or outlet for product training. Fill in all information. The Best LinkedIn Showcase Page Examples. A LinkedIn Showcase Page is in addition to a LinkedIn Company Page that enables you to create a community of followers around content on a specific subject. This means your pages are all centralized around your company. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. LinkedIn have begun rolling out Showcase Pages to everyone – a new feature available as part of a Company Page. Like any Company Page on LinkedIn, if you want to make sure you see future updates in your feed, just click the “Follow” button. Employee profiles cannot be associated with a Showcase Page. If your business has multiple entities under one name, then you can take advantage of the LinkedIn Showcase Pages. It's also important to note that Showcase Pages can only link back to one centralized Company Page. A LinkedIn Showcase Page is an addition to a LinkedIn Company Page that enables you to create a community of followers around content on a specific subject. Click "Create Page.". This week, LinkedIn announced a new feature: Showcase Pages.These pages are designed to highlight your company’s products and attract LinkedIn users to follow your product updates. There are some pretty impressive Showcase Pages out there already, and they’re being leveraged by some pretty big brand names. But those pages aren't all connected or centralized around Gap Inc. Showcase Pages, however, fix this problem. You can create a community within your follower base around content on specific topics. They also share information on new features for their product. Showcase Pages are “niche” pages that function as an extension of your main Company Page, spotlighting a brand, business unit or initiative. LinkedIn Help - Create a Showcase Page - How do I create a Showcase Page? Microsoft Office is a suite of computer applications that help users with day to day tasks in the office like creating slideshows, spreadsheets, and documents. You are on the feedback overlay. Marketing automation software. Here's what's important to know to differentiate Showcase Pages in your head from the other LinkedIn Pages. they've got a page for Old Navy, Banana Republic, Gap, and Gap Inc. extensions of your LinkedIn Page, designed to spotlight individual brands, business units and initiatives. In other words, if you have a pet boutique, your dog-lover customers won’t be subjected to reading about your blog post on the new tank cleaning spray for iguanas. LinkedIn Showcase Pages are designed to drive engagement with a dedicated page to highlight specific brands, services, etc. For Microsoft, each Showcase Page is associated with a product and has its own specific content strategy. The URL to your showcase page will remain the same (based on the first name you choose), but the name displayed in LinkedIn, and in search results will change. This allows companies to drill down into each of their buyer personas more deeply and keep content personal and interesting. LinkedIn Showcase Pages: How to make the most of them? It's designed for a business with several aspects, branches, products, and divisions in multiple locations. Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. Have you already? To take advantage of LinkedIn showcase pages for SEO,... #2: Create a LinkedIn Showcase Page To create a showcase page, log into your LinkedIn company … They are subordinate to the company page, receive their own URL and can be promoted directly. This allows businesses to promote for and cater to the audience specific to the page. ", Decide on a page name and administrator -- it must be different than the main page because it's used in creating a custom URL. What was your primary purpose for visiting the LinkedIn Help Center today? It is geared toward professionals and connections on there are with your colleagues, potential clients, and people that are in your industry. Or maybe a new signature product? But businesses are now starting to have a showcase page instead of a personal page. Now You Can Showcase Your LinkedIn Company Page. Microsoft Lync, on the other hand, is a messaging client that allows users to take part in telephone calls, instant messaging, video calls, and video conferences and meetings. The content for both is related to the hero image, but different from each other in subject matter. LinkedIn Showcase Page Examples . We're committed to your privacy. At the top right of the showcase page click Edit. For instance, their Microsoft Office page shows people vigilantly at work and displays the words “#GetItDone” in its hero image. For example, L'Oréal has many popular brands like Lancôme, Yves Saint Laurent, and Maybelline: L'Oréal creates separate Showcase Pages for each of these brands that are linked back to the main company page: Showcase Pages give you an opportunity to create valuable, relevant, and extremely niche content for different target audiences. Unlike Group Pages, businesses can advertise and buy. Showcase Pages are extensions of your Company Page, and they should be created to highlight a particular brand, business unit or initiative within your company. March 24, 2014 What is a LinkedIn Showcase Page and should your company have one? Microsoft, along with Cisco, Intel, and Adobe were among the first to implement Showcase Pages into their marketing strategy. Free and premium plans, Content management system software. Today, LinkedIn  lau... A Beginner’s Guide to LinkedIn Showcase Pages. LinkedIn allows up to 10 free pages to showcase different elements of your company or business lines so you can post … They help you feature your company’s individual products, initiatives and reach out to specific buyer personas. A Showcase Page will appear as a child page under a company’s primary LinkedIn Page. The LinkedIn Showcase Pages are subpages in your Company Profile. With showcase pages, you can build focused, in-depth content for multiple buyer personas. Here is a quick step-by-step guide to getting your LinkedIn Showcase Page up and running in just a matter of minutes: From all of your products/services, choose your most popular one to focus your first Showcase Page around. Showcase Pages will be displayed in LinkedIn search results, meaning your company and its’ sub-brands will be more discoverable, helping your SEO in the long-run. You can create up to ten free Showcase Pages. You can use them to create dedicated pages per product or product group as well as for services. More relevant and targeted content can be seen by your company follower on their LinkedIn news feed. To follow HubSpot's updates on LinkedIn, follow the HubSpot Company Page. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ddd33609-1733-44d2-a811-a5435b201ffe', {"region":"na1"}); Showcase Pages are niche pages off of a company page. To return the screen to its desktop view, please maximize your browser. On Tuesday, LinkedIn announced the launch of their new Company Showcase Pages, which are like sub-pages of your company’s main page on LinkedIn.These are really useful for specific company communities if your business has many different aspects, or branches of … Showcase Pages are similar to Company Pages in that you need to build a following from scratch. LinkedIn users can follow singular Showcase Pages without following the business or their other Showcase Pages. (Just in case you didn't know ... you know what they say when you assume.) (Yes, you will start out with zero followers). Due to high support volume, it may take longer than usual to hear back from our Support Agents. Were you able to complete your intended purpose today. They are really useful for developing specific company communities if your business has many different aspects, or branches of your business across multiple locations. Showcase Pages are designed to highlight one particular area of your business, whether that’s your top product, a particular service, or a sub-brand. Let's take Gap as an example -- they've got a page for Old Navy, Banana Republic, Gap, and Gap Inc. What You Can Do With LinkedIn Showcase Pages Because the presentation of content is critical to engagement, showcase pages allow you to include a large image —what is called a “hero image”—across the top of every page, along with information about your company and … Premium plans, Connect your favorite apps to HubSpot. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b612a0dc-34ea-4e79-908b-28874def7e5a', {"region":"na1"}); Originally published Mar 17, 2014 8:00:00 AM, updated January 08 2020. The style of the images and the overall aesthetic and voice tie back to the greater vision for the brand, but the pages have their own voice, strategy, and brand story. Free and premium plans, Sales CRM software. A new feature to company pages has been added called Showcase pages. Showcase Pages are also a simple way to create a customized page for a certain campaign or event. We’ll use your feedback to improve the experience. Micro Focus Government Solutions. Showcase Pages are slightly different to Company Pages in that they do not run sidebars down the right hand side of the page. The Ultimate Guide to LinkedIn Company Pages, LinkedIn Launches Company Status Updates [How to Get Started]. They allow a company to promote specific products or market to a specific buyer persona. Showcase Pages , as designed, are separate from Company Pages so you'll have to do distinct updates to both, which means double the time investment on LinkedIn. These pages are all about content, so by visiting a Showcase Page you can quickly get up to speed on the latest updates. Because both products have different functions and different buyer personas, their Showcase Pages feature people doing different things, and share different kinds of content. #1: Choose a Page Name First, you need to choose a page name. Showcase pages are add-ons to your company page. Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages. Office focuses on product updates, business conferences, and general changes in Microsoft. The Lync hero image is still technology related, but that man is outside and using his technology for leisure. The text "Connects people everywhere" suggests a different focus than Office. Microsoft has showcase pages for Microsoft Office, Lync, Visual Studio, Bing Ads, and more.

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