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We’ve had a couple of pinch-me moments, moving to Savile Row has to be the best. So, there had been female tailors before on it, but we’re the first to have a shop front. Lauren grew up in a pub in Bristol and has been living in London for 7 years, where she studied English with Film at King’s College and a Publishing MA at UCL. It’s little things like that. "We're called The Deck because it's about reshuffling the deck," said founder Daisy Knatchbull. You only have to look at China post-pandemic, when it opened up they saw sales soaring. If anything, I think people realise the importance and the value of thinking about what they’re purchasing and making sure that it’s something that’s not going to destroy the planet. We’re reshuffling the way we think about tailoring and it was time to reshuffle the way we thought about that. I think it is literally just the epitome of tailoring, isn’t it? The Rake quoted Daisy as ‘a woman creating ripples in an industry dominated by men’. We say you get five different looks. So to take time to look back and be proud of how we’ve got this far is amazing. There is a need here. Suiting was also coming back, not as a trend, but as an essential wardrobe staple. “Certainly not for now,’ Knatchbull says. It’s working women, women who’ve never worked in their life, women who can afford five in one go, the woman that saved up for years. That’s something I love. It was a combination of those things. That was four fun ways that we thought made up the four suits of our deck. Of course, it is still a lot of money, but it’s more attainable and it’s really undercutting what’s out there. “It was the reaction of the women and the press that made me realise the beauty and elegance of all things sartorial was woefully unavailable to women (in the same way it was for men),” she explains, “and so I decided that I would take the risk and try to make a difference.”. Watch this space!”, Suit trousers from £700 and blazers from £1,600, 19 Savile Row, W1S, thedecklondon.com. See All. The one I wear all the time is the three-piece pinstripe. For anyone who cares about Savile Row and fine tailoring, do please give this wonderful little film a watch. A massive market for us is bridal, straight and gay weddings. It’s something you can pass down to the next generation – to sisters, grandmothers, daughters, friends, whoever it may be. Having fitted suits for the likes of Gillian Anderson and Elizabeth Hurley, Daisy is redrafting the blueprint of women’s tailoring, keeping always one step ahead of what’s around the corner. I can see a way through it now. There’s something so sexy about it. Founded by Daisy Knatchbull, the focus is on slow fashion, mindful consumption and female empowerment. How Mountbatten scion Daisy Knatchbull is making strides beyond Savile Row Scion of Mountbatten grand dames who dared to rebel, Daisy Knatchbull knows fashion’s rules – and loves to break them. I’ve done a three-piece suit in that in blue with blue velvet edging. Daisy Knatchbull, Founder of The Deck, sits inside her new premises on Savile Row, the first shopfront tailors exclusively for women to open on … Entrepreneur Daisy Knatchbull said she saw the ‘suit-shaped gap for women’ on Savile Row and decided to open The Deck there, the first ever women-only ground-floor shopfront on the road. The Deck London is the first all-female tailor on the esteemed Savile Row. More and more of our clients are looking to invest for the future and not one singular event,” she says. I started on a made-to-measure tailoring business for women, which is like bespoke but it’s not bespoke in the sense that we don’t start from scratch and build you a pattern. At Huntsman Savile Row, Daisy Knatchbull wears a velvet dinner jacket in midnight blue, with silk lapels and military frogging. I’m not particularly ‘girly’, it takes about three seconds to do my makeup. People want to invest in themselves. All the celebrities we’ve dressed. To leave my mark on it. I never felt comfortable in a dress, ever. Sign up to our weekly newsletter to be the first to know what's on in London. “Post-lockdown, we have seen consumer shopping habits have changed and people are starting to be more considerate about what they’re buying. But we’ve stayed in constant communication with all our clients. It’s about understanding, you might not want to tell a male tailor that. Do you know how many women come to me and say, ‘Never in my life have I found a pair of trousers that fit me?’ Or ‘a great jacket I’ve owned is too short for me’ or ‘because I have boobs, the jacket bows out’, or ‘because I have an arse…’ We all have our own insecurities and needs and we don’t fit into these brackets that we’re put into by the ready-to-wear industry. If you’ve ever dreamed of owning the perfect power suit, have gauped over Cate Blanchett in one of her many tailored numbers, or have been fantasising about that dream wedding outfit, then read on. Moving into menswear, I was able to see the gap in the womenswear market, which was suiting for women and offering this same experience that already existed for men. I’m speaking for myself, but I want to look nice again. We’re definitely going to move into building the ultimate tailored capsule wardrobe of all the perfect essentials that one needs. I think it’s something about what it does to the person that makes it even more sexy.’. Being on BBC News and Sky News and all of that was fantastic. My tailor does think I’ll look like her grandma’s sofa. It all started with a morning suit. It’s a privilege and an honour to sit amongst the prestige,” Knatchbull says. Or sometimes just pop a jacket on for a zoom meeting over pyjamas or tracksuits. She was the first woman to wear a morning suit at Royal Ascot and from then on, The Deck was born. Founder and Savile Row alumnus Daisy Knatchbull discusses steering change in a male-dominated world and opening a shop in the middle of a global pandemic, "The suit is no longer constrained to the office". first woman to wear a top hat and tails at Royal Ascot. Daisy always knew she wanted to work in fashion, cutting her teeth in fashion journalism, styling, and PR. People ask us, ‘what’s your goal in life of The Deck?’ and it’s just to suit as many fantastic women from around the globe as possible. The suit is no longer constrained to the office and the last few months have shown us the versatility and durability of a suit — most importantly that they are so often worn as separates.”, Launched in 2019, The Deck London’s trajectory has been lightning fast, garnering a loyal clientele that includes the likes of Elle Macpherson, AJ Odudu and Gillian Anderson — no mean feat considering a large chunk of that time has been during a global pandemic. It’s amazing and that should be happening so much more. I feel it’s time we modified the way in which we take into consideration that, with Kamala Harris or AOC [American politician Alexandria Ocasio-Cortez] or whoever else,” begins Daisy Knatchbull of The Deck, the primary ladies’s tailor to have a shopfront on Savile Row. I think, to be amongst that prowess, but also to make our own little corner of it, and stamp our mark on it. Elle Macpherson, Lauren Hutton, AJ Odudu, Nicola Adams, Maggie Gyllenhaal, Elizabeth Hurley, Arizona Muse, Gillian Anderson. You want to talk about things like, ‘I sweat, so I don’t like any light fabrics and that’s a stress for me’, or ‘I want to talk about how my thighs are bigger than my waist’, or ‘yes, I’m skinny, but don’t tell me that I’m skinny and I can’t complain about what I want, because there are parts of my body that I don’t like, and I don’t want to tell people that I might be having IVF’. After the first lockdown, we had record sales. Daisy Knatchbull is the founder of London-based women only tailoring house, The Deck. 78.8k Followers, 857 Following, 2,311 Posts - See Instagram photos and videos from Huntsmansavilerow (@huntsmansavilerow) We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. You can have fun with it and put your own little details on or embroidery to remember the day. Meet Daisy, Founder of The Deck, the first women's tailoring house on Savile Row. As the pandemic continues to impact the retail industry and with more people working from home than ever, it is an inauspicious time to be opening a new tailoring boutique, but Knatchbull isn’t phased — she sees the world’s changing consumer habits as a positive step that will only serve to inform The Deck London’s USP. For First time in 200 years, Savile row gets a storefront that makes suits exclusively for women. It’s all sorts of things. I always felt sexier and more elegant in a three-piece suit, which is funny because it’s one of the most covered up things you can wear. We’ve just done our latest samples we use for press and in the windows and there’s some pretty mega ones coming out. You don’t look back. The beauty of what I do is, unlike when you purchase online, I build this incredible relationship with my clients. I love it because I just wear it smart, casual, separately, relaxed, whatever it may be. That’s if they order once, once we have your pattern we can remake it again and again. We always have champagne and the whole family comes and bridesmaids or friends, it’s heaven. Or mothers of the bride or brides. It was made by the Bangalore-based company, Centre of Gravity, as a non-profit venture. The Deck was founded by Daisy Knatchbull, a 28 year old whose experience as Communications Director of Huntsman, Savile Row, led her to feel the empowering nature of a tailored suit from a young age. I believe it’s time we modified the best way we take into consideration that, with Kamala Harris or AOC [American politician Alexandria Ocasio-Cortez] or whoever else,” begins Daisy Knatchbull of The Deck, the primary ladies’s tailor to have a shopfront on Savile Row. We’ve got something quite cool in the pipeline on the digital side, where we’re going to – I can’t say much – but essentially give ourselves more of a global reach. How many times have you felt awkward with the shop assistant? Whether they’re buying because they’re transgender, or because they’re getting married, or whether they want to get their Maid of Honour a suit, or it’s a mother of the bride, someone’s 50th, their graduation suit, or they just had a mastectomy and they want to have something fitted, or they’re going through the menopause and they feel crap about themselves and nothing fits them. I’m not particularly ‘girly’, it takes about three seconds to do my makeup. Savile Row is bespoke, so the starting prices are £5,500 for a lot of the houses. I want to look great, I want to feel great and my suits are like modern armour. We’ve definitely faced challenges, like any business. “There are thousands of tailors making for men and only a handful for women, so it’s fantastic to be a part of that.”. We’ve had that, it’s pretty magic. Nonchalant was ecstatic to discuss all things power suits and craftswomanship with the tailoring-royalty entrepreneur and how she threaded her way to Savile Row. I’ve had moments where I burst into tears, because other women who are clients have burst into tears seeing themselves for the first time where they actually genuinely fall in love with how they look again. These are things that people haven’t had before, and don’t know how to advise you on it. The Savile Row tailors did do this, but it was 5%, if any, of the Savile Row businesses. Because if you have something you love, you’re going to wear it for the rest of your life. By Demi Dalton on September 9, 2020 Share This Article Reddit LinkedIn WhatsApp Email Print Talk Related Articles. It’s about really understanding and listening to these women. I think that’s the important thing, it is quite a neutral look as such. I took a job in Huntsman’s PR department on Savile Row and worked my way up to becoming Communications Director where I was for four and a half years. There are so many people that want what we want. Oh yes, revenge spending. Just before Christmas, I got an email from a client. I think, getting through this. It’s not even like I want to wear a ballgown and whatever. I’m gagging to wear a bit of make-up and feel myself, and really go out on the razz and dress up. I have to say it’s great fun. The Deck London will be the first Savile Row tailor to cater exclusively to women. It doesn’t need to be one set occasion. Style. A lot of great people. The one I started off with was when I was at Huntsman. We start from a block pattern, but it is still made to your unique measurements. Also perhaps having a global outpost, stores in various cities or abilities to reach people in various cities across the globe. It’s all new territory. Furnished exclusively by Oka and spread over 3,000 sq ft, the new store offers not just The Deck London’s signature tailoring but a capsule collection of concession brands that will change every three months, including jewellery, shirts and shoes that complement the brand’s own suiting. This revolutionary act now bestows pioneers such as bisexual legend of the screen Marlene Dietrich – the first woman in Hollywood to wear trousers and to kiss a woman onscreen – with the dazzling crown of gender-bending style and suitspiration, among other fashion moments such as Yves Saint Laurent’s Le Smoking tuxedo suit, created in 1966. Daisy Knatchbull knows fashion’s rules – and loves to break them. Your email address will not be published. It’s really nice. There’s something so sexy about it. Making them in Portugal at a beautiful atelier in the heart of Porto, we were able to take the price down to £2200. I have an hour with them at the consultation, then the first and second fittings, so it’s a minimum of three hours that I spend with these women. Or people saying ‘Never in my life have I ever felt beautiful the way I have in this suit.’ It is amazing. Competitively priced, made-to-measure suit trousers start from £700 and blazers from £1,600. Our youngest is 18 and our oldest is 92. Gentleman’s Diary: Daisy Knatchbull launches her new tailoring brand, The Deck. It said ‘Got a major job interview today and, of course, the only thing I’m wearing is The Deck’. And I hate wearing floral dresses. Oh my gosh, all sorts. ... As the champagne flowed, guests were able to get a first look at the new collection, which draws from the craft of Savile Row to bring women made-to-order tailored suits in four distinct silhouettes — inspired by each of the four suits in a deck of cards. So many plus-size women come in and say they’re too scared to even try trousers on because they’re embarrassed and don’t want to go through that conversation in the fitting room with a snooty shop assistant that’s judging you because you don’t fit into the clothes, you know? I think luxury will take a hit in the sense that I don’t think people will be spending £2000 on a dress for one event anymore, but what we are going to see is that same £2000 being redirected to a business like The Deck, where they want that hyper-personalised, conscious consumerism approach. /* Add your own Mailchimp form style overrides in your site stylesheet or in this style block. We’re sailing through the storm to try and get to calmer seas, and just praying that the seas are calmer on the other end, and trusting in the process that they will be. Daisy is rewriting the narrative of the women’s suit, repurposing it from businesswear to a luxurious, powerful, and sexy ‘modern armour’, fit for any purpose, but most importantly, fit to you. I always felt sexier and more elegant in a three-piece suit, which is funny because it’s one of the most covered up things you can wear. The pandemic has actually allowed them to really have the time to review their wardrobe, work out what they wear, what they love, what they don’t love, what they’re looking for, and then clear space to invest in something this year, that really will take them from day to night, and we’ll take them from whatever it may be, whatever occasion. To have beautiful cloth and designs, but have a woman fit them, and have an empathetic outlet only for women in the same way men had in hundreds of tailors. You want a female team around you. I think black-tie events may have changed and people aren’t going to offices, sure, but it doesn’t matter, because our suits are for every occasion. You can follow The Deck via Instagram or subscribe to their newsletter for more exciting updates on their beautiful tailoring. If, like us, you’re now fantasising about your dream suit from The Deck, tailored to your own dream style and body shape, or if you’ve got a wedding on the horizon, then Daisy might just be the ticket to your dreams coming true. The reception from ‘The Row’ has been so wonderful and so supportive.”, “It has never been a better time to be a woman,” she adds, “so opening a tailor exclusively for women amongst the macro trend of female suiting and rise of female empowerment couldn't have been more perfect — particularly now we are amongst the best in the business.”. You’re investing in a suit and you can wear it for the rest of your life. I remember when I started, every store on the planet having suits. The dream is you want to invest in staples, right? You don’t have someone that shares that same sense of responsibility as you and needs to be the leader that you are to your employees.

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