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Use a conversational tone that your audience will find accessible and sincere. Example: Health Is More Important Than Your Job Compared to consumer goods engagement on other platforms, weekends are the top days for Twitter, so make sure your team is ready to adjust coverage and schedule content … B2C brands c… It's no secret that LinkedIn operates one of the largest professional networks on the Internet. This post from Leese is a heart-felt plea to the business community. We hear frequently from organizations that growing this total is their top marketing aspiration on the platform Steve Kearns. This post from Barrows offers very tactical advice for those making the transition to remote work for the first time. LinkedIn, more than any of the other social media platforms, was built for content marketing. The maximum length for a LinkedIn post (on the news feed) is 1,300 characters, which equates to 200-250 words. Sharing our top 10, most popular, most visited posts of 2020! Use it to enhance your personal brand and drive friendly conversations (that may evolve into opportunities later). This was an absolute value bomb of a post that completely made people rethink how to place value on sales development reps, perhaps the most under-appreciated role in sales. Simply crop the opening section of a larger graphic, and include a link to the full version. They’re called social platforms for a reason. Avoid posting anything overly controversial, contentious or overtly political. He's been in their shoes before. Littered with Corona, this year was not easy. He's an outside-the-box type of content creator, and a well-known podcast enthusiast. Amazing opening line which includes numbers and creates curiosity. LinkedIn is now a broadcasting and content amplification platform. Use hashtags. Communicates a highly relatable concept with a comedic twist. So, it’s no surprise to learn the general best times to post: Best days: Wednesday and Thursday. She takes highly relatable and easily digestible concepts, and recreates them with humor and info-tainment. Powerful use of numbers — e.g. Ask Me Anything During a Crisis (for SMBs), How to Run an Instagram Contest: A 10-Step Guide, How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas), Insanely Brilliant or Just Insane? This list of “Top 10 most popular PeopleSoft blog posts of 2020” has content that covers support extension, feature announcements, COVID-19, legislative updates, etc. Note that LinkedIn won’t you let publish content directly from your organization’s page. Developing Your Emotional Intelligence. So what's the point then? He completely blanked and forgot everything. 91% of marketers use LinkedIn as the number one platform when they want to access professionally relevant content. Need help writing business content?Contact Michael Luchies at michael(at)treprep.comWant to build your LinkedIn following and engage your network? A third option is to republish a blog post that has appeared on your company’s blog directly to LinkedIn’s publishing platform. It nearly broke the internet with such an extraordinary response purely driven by prompting the audience to share their most embarrassing and shameful work stories. From its humble beginnings in Reid Hoffman’s living room, LinkedIn has grown to be the largest professional network in the world. Let's examine why. Use meaningful imagery. A separate study found that 51% of video marketers leverage LinkedIn, and of those, 84% have been successful in those efforts. This video has absolutely nothing to do with Nextiva, or our products and services. Linkedin is the second-most favorable content channelfor sharing business-related content, with the first being email. Discover relevant content that helps their career or somehow serves their own efficacy within a given industry. Whenever you can, aim for those quick lists and try to go with an odd number. Our attention is inherently more trained on business matters. Flat out, this video is just hilarious and supremely creative. This can help drive engagement on LinkedIn while also directing traffic to a website or landing page. According to Econsultancy, LinkedIn is now responsible for64% of all visits from social media channels to corporate websites. 37) Live streams on LinkedIn increased by 158% in 2020 7. 4. The video is pure "info-tainment." Posts between 1900 and 2000 words perform the best and gain the greatest number of post views, LinkedIn likes, LinkedIn comments, and LinkedIn Shares. 9. Remember, imagery is also about branding. In this post, Walker serves up an epic breakdown of lead generation versus demand generation. In this article, we’ll share the uses of LinkedIn video, along with several tips to boost the success of your content. Exaggerated sensationalism — it highlights many stereotypes behind the "bro" sales culture. These are peak times for engagement. The same concept holds true on LinkedIn. You can’t build brand relationships on LinkedIn and network effectively by simply talking at people. Photos and graphics can be used to complement a point you’ve made in a short post, or as a standalone element that can convey information on its own. Chris Walker is a rising star on LinkedIn. Great content is a habit, like exercise and flossing. If you syndicate to LinkedIn, publish on your blog first. I hope you had a wonderful holiday and wishing you a safe and happy new year upcoming. The Best Time to Post on LinkedIn 2020. When you look at most examples of good LinkedIn posts, you’ll find content designed for massive brands that already have gigantic followings. We’re staying on top of all things LinkedIn and social selling, so be sure to bookmark and check back regularly! For post frequency, most experts and studies agree that once per work day is a fair average, with the caveat that posting more often won’t do any good if your content isn’t engaging (you can see some examples of compelling LinkedIn content strategies, here). In fact, hours spent learning on LinkedIn Learning in July 2020 is three times the amount in July 2019. It works. Do “pandemic-proof” franchises actually exist? Excel 2016 Essential Training. It’s easy to just attach an image to a post as a “visual aid.” But imagery is a communication medium, not a prop. Premium plans, Connect your favorite apps to HubSpot. When viewed as a binary (no multimedia vs. multimedia inclusion), there are indeed significantly more aggregate views favoring the latter. But that doesn’t make content marketing any easier on the platform. Other high-engagement times are between 8 a.m. and 10 a.m. CDT on Tuesdays, 10 a.m. and 12 p.m. CDT on Wednesdays, and 1 p.m. and 3 p.m. CDT on Thursdays. Content with numbers that prove a point, or data points from experiments/case studies always make for an intriguing read. A tips and tricks video series where you provide one quick industry best practice on the first day of each week. Sign up for our newsletter to get weekly content marketing insights delivered directly to your inbox, Thanks for subscribing! It's shocking. This is perhaps the single most dreaded phrase of all-time on LinkedIn, so I decided to take it from the inbox to the streets. Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. At the core of the inbound methodology is being human. He's launched companies during recessions, and knows what it's like to fail. You won’t negatively impact SEO as long as the post is originally published on your blog and you link to that post in the reposted version. The opening line is so good, you want to keep reading it. 42. This example really pushes the boundaries of LinkedIn video content creation. Competition is abundant and time with the audience is scarce. This impressive post grew to become a total atomic bomb. Scott shares a deeply personal experience regarding his own health, which may serve as a wake up call to others. Addresses the "elephant in the room" — Volas shares an honest and real, no BS take on bad trends that are emerging in enterprise sales. The other is to share the link to an article on your company’s website. If this sounds like something you’d be interested in, then you should know that for the month of September, the 20 most-popular LinkedIn Learning courses are available to take for free. 2 out of 3 (66%) marketers said they planned to use video content on the platform in 2020. Check out this 90 minute "State of Demand Gen" interview for deeper insight on this topic. You want your target audience to associate you with valuable information. In fact, 75% of marketers polled said LinkedIn video content is a successful way of reaching target audiences. There are numerous social media key performance indicators that you can track when evaluating your campaigns. So, here are the top 20 LinkedIn Pulse articles "of all time" as ranked by LinkedIn Pulse, themselves. 1. Hello beautiful friends and happy almost new year! Goyette offers vulnerability by sharing an embarrassing work story. As for the best times and how often to post? And, LinkedIn drives half of this … Dan Brodnitz. This content addresses tons of existing confusion between two distinct marketing concepts. ", We use cookies to improve your browsing experience. You may unsubscribe from these communications at any time. We're committed to your privacy. Perhaps. People love him for his ruthless ability to say what everyone is thinking, but doesn't want to admit. LinkedIn has published a list of the 10 best jobs in 2020, based on the number of job openings available through its platform. A simple animation introducing a new partnership or product feature, like this 19-second clip from John Deere: Keep it short if you embed it to your news feed. That's why tactical tip posts perform well on LinkedIn. This feature can also be useful for topic ideation. Tactical list-style post with timely and actionable advice. Maximize the value of the posts you schedule by planning around peak times on the network. On average, the longer the post, the better. If you're sick, what good is money anyway? For instance, typing #WritingTips into the LinkedIn search bar will display any content featuring that hashtag on your news feed. Franchise Blog Posts … @gaetano_nyc. New LinkedIn Data: Coronavirus Drives Demand for These Jobs 33. On LinkedIn, it's no different. For more information, check out our privacy policy. James Carbary is one of the most respected voices in B2B. Some ideas for content that are well-suited to this format include: LinkedIn users often just scan their feed between doing whatever it was they went there for in the first place. Let’s consider Facebook for a moment and all the data you input into it. The posts were for the same customer who is based in the Middle East but has global reach. Tomas Gorny is the definition of the American Dream. Everyone loves a heart-warming story. Stick with it, and you will see results, on LinkedIn and at large. Here’s a round-up of some of the Litmus blog posts you loved most—and found most helpful—in 2020. He's arguably one of the biggest internet sensations in the world of B2B social media marketing. Written by Gaetano Nino DiNardi Free and premium plans, Sales CRM software. LinkedIn’s Economic Graph maps over 706 million professionals across 55 million companies looking at over 11 million job listings, 36,000 skills, and 90,000 schools. If you've been doing LinkedIn wrong, now is your opportunity to turn things around. The Test So is responding to comments and occasionally asking questions of your target audience, perhaps by tagging them. When people come across actionable tips, they're excited to implement them. Although this is a new format, ask me anything posts are becoming more popular across social media sites. However, HubSpot pinpoints the ideal post time as anywhere between 3 p.m. and 5 p.m. CDT on Wednesdays. B2B blogs and websites get 90% of their social traffic from Facebook, LinkedIn, and Twitter. Some sources have cautioned users away from video. The fact is, few people will actively click on say, a five minute video, as they scroll through their LinkedIn feed. All posts were organic- we did not pay to promote any of them. Tito Bohrt is a top voice in B2B sales, specifically focusing on sales development. About 97 percent of videos are viewed without sound while scrolling through a feed. According to a study byOkDork, which analyzed more than 3,000 LinkedIn posts, how-to and list posts perform best on LinkedIn. Gen Z doesn’t have that luxury, things are constantly changing,” Sachs concluded. Take this example of a chart from the Content Marketing Institute: It not only imparts interesting information to an audience, but it also gives CMI a chance to talk to promote its annual B2B Content Marketing Benchmarks report. Asking questions can get your readers engaged. B2C brands can tap into a career-focused network of earners by cleverly positioning their products into the professional’s story. Here are the five most downloaded research papers of 2020: COVID-19 and the Workplace: Implications, Issues, and Insights for Future Research and Action Ashley Whillans was among the large team of researchers looking at COVID-19’s impact on issues of work and organizational psychology, prompting changes for practitioners and human resources professionals.

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