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People are constantly asking them for special favors, connections, pictures, assistance, or support. The Case Study Approach Human beings love a good story – and smart sales reps know it. Let’s connect. We met at Dan’s networking event over mojitos last Thursday. Talk with any experienced thought leader or influencer, and you’ll hear the same things. I’ve experienced this bombardment due to my line of work. Patrick was polite and respectful; He expressed gratitude and appreciation for my work. You receive a cold approach from a random person; they’re not interested in a relationship with you, and they don’t pretend to be. Keep the focus of the message on them and the reason they will benefit by connecting with you. I especially liked [specific part of the article]. Here’s something many people don’t seem to understand about thought leaders and influencers. No fluff, just the best sales how-to guides. Would be great to connect with someone like-minded because I have some questions to share. Benjamin Strusnik, founder of the link-building agency GoldenWeb, shared with me that his connection requests get a 60-70% acceptance rate.. Benjamin’s personalized message stood out by a mile. As you might remember, I’m in charge of marketing…”. If you don’t have a relationship established with someone on LinkedIn, where prospects come to you, then you shouldn’t be making a request. There are several reasons why using message templates is an effective way of reaching new people. Still, they don’t invest a whole lot of time or effort into building relationships with other likeminded people. At first, I was skeptical about [specifics], but I was blown away when I saw the results you mentioned. ” The answer to both questions should be yes. I’m here if you need help. If you’re making a pitch, your connection request templates should be focused on the dos and don’ts. Keep the tone friendly, find some common ground, and be as succinct as possible. Save my name, email, and website in this browser for the next time I comment. Download our free eBook full of valuable insights and take your cold emailing strategy to the next level. The lead gen request is one that’s difficult for most people to get right. Be sure to include a nice background and good lighting, and take the photo using portrait mode to keep the focus on you. We’re looking for someone with your marketing expertise for a couple of projects. These lines are generally the first impression a candidate forms of you and your company – so you want to make them count. Notice that the focus here is on a specific piece of content or action. Use this strategy consistently, and you’ll find you’re able to attract a large number of people. Someone You Met at a Networking Event. The structure of a great Linkedin message A high-performing Linkedin message has this four-part structure: 1. Most of your connections will come from people you do not know — friends of friends, colleagues, and mutual acquaintances. Would you be open to connecting with me? Note that I even used the same font and colors used by LinkedIn, so it looks like it came from LinkedIn, even though it doesn’t. This message shows a lack of interest in a personal connection. LinkedIn Messages vs. We’re looking for someone with your marketing expertise to help us with some projects. Have you met them in person? 1. If you address them with their first name, you’ll establish a casual tone, but to some, this may sound disrespectful or unprofessional. A small window will pop up asking if you want to customize your invite. Home / Blog / How to Write a Perfect LinkedIn Connection Request Message. That’s why in this article, we’ll be talking about how to write effective invite messages. Here are the most common ways self-serving connections are made: These self-serving connections are awkward, uncomfortable, and disappointing. Working with a strategic partner takes time. Here’s an example of the, ], but I was blown away when I saw the results you mentioned. LinkedIn Message #1: The Connect. I’m a [job title and company]. For the most part. Find the most compelling reason for them to connect with you, and write it in one or two brief sentences. Quickly let the recipient know your reason for contacting them. A second-degree search for connections on LinkedIn is a great way to identify mutual connections. There’s also a good chance that you’re not the only person who admires them. Addressing a business contact by their last name is considered to be respectful, but it may add an undesired tone of formality to the message. LinkedIn produces 3x more conversions than Twitter and Facebook, but the relationship is the gatekeeper. By addressing them as an individual, you’re letting them know that a human wrote a message, not a spammy robot. He didn’t cross any lines or invade any boundaries. I achieved [. ] Many make zero connections; if people don’t reach out to them, they’re not interested. You’ve established a weak connection to someone you know. I read your article: [title] on [employee happiness], and it really resonated with me. If you’re using the LinkedIn app, go to the person’s profile page and tap the three-dot menu button on the right-hand side of their profile picture. These LinkedIn faux pas are connection killers; follow these rules, and you’ll find it’s easy to make a great first impression. Keep in mind that if you want to directly message LinkedIn users that you’re not already connected with, you will need to be a LinkedIn Premium user or purchase InMail credits. You only have. Notice how the template refers to a specific idea the author wrote … Take the time to connect personally without rushing to make the sale, even if that’s the reason you are wanting to make this connection. Mirna presents an offer on LinkedIn that her audience will find irresistible. However, if you sign only your first name, you’re letting them know you’re okay with them communicating with you on a first-name basis. A strategic partner wants to see several things — you know their customers well, you’re trustworthy, and you can add value to their business. Copyright © 2020 UpLead | All Rights Reserved. If you met your new LinkedIn connection in-person, you could start with something like: Great to meet you at yesterday’s event! These connections are a perfect, non-invasive way of staying in touch with your new acquaintances, and can open the door to future projects. Ok, we know who we want to connect with on LinkedIn. Make sure you check with the mutual connection ahead of the outreach. It suggests to the other person that you didn’t have the time of day to spend a few extra seconds writing a personalized message. These messages are known as “LinkedIn Connect Messages”. The relationship is new. InMail can be used to send messages with your 1st, 2nd, or 3rd-degree connections. Did they write an article that stood out to you? Yes. I agree to receive emails from UpLead, and can unsubscribe at any time. Most of the people who fit in this category aren’t all that interested in pursuing connections on LinkedIn. A great connect message will be useless if you are completely forgetting about the person you trying to connect with. To make this process more efficient for your business, it’s a good strategy to spend a couple of minutes every day and connect a bit with your new LinkedIn contacts in order to get to know them better. Name drop or humblebrag about the number of connections you have. As Mirna demonstrates, this is a simple tactic you can use to generate leads on LinkedIn. If you’re not sure how to sign off, you can always use both your first and last names. The same applies for your LinkedIn InMail subject lines. It’s scalable and straightforward. He didn’t ask for any favors outside of his connection request (as the relationship can’t support that yet). Here’s how to message a recruiter on LinkedIn: I really liked the article you wrote for [website] on [employee topic]. I’ll accept it ASAP. As you might remember, I’m in charge of marketing, and immediately thought you’d be a great fit for these projects. Try to make this sound as organic as possible. I’m also in the [LinkedIn group name] and I really like your posts. They may receive many connection requests per day, so you need to make yours stand out. I’d like to stay in touch and learn more about your work. If you’re on LinkedIn and have a complete profile, there’s a good chance you’ve received “InMail,” the platform’s messaging feature for people who aren’t first-degree connections. 3. Your [project/company/business idea] sounds very promising, and I’d love to keep track of where it takes you in the future! Search-based LinkedIn connect message . Just remember to keep your messages as personalized and approachable as possible, and give your recipients a good reason to connect with you. First, let’s take a look at the don’ts. Recognition, gratitude, praise, or admiration are excellent ways to build strong connections. Here’s the thing with LinkedIn connection requests. 7 LinkedIn connection request message templates. To show you what I mean about the good, the bad and the ugly, I need to look no further than some of the messages from my own LinkedIn Inbox that I have received in recent months. Here’s a tactic used by LinkedIn lead gen expert. Thanks for sharing your insight. Here’s a tactic used by LinkedIn lead gen expert Mirna Bacun. If you choose not to send a message, LinkedIn will send your connection invitation with the automatic greeting: “I’d like to add you to my professional network on LinkedIn”. Wanted to continue on our conversation from yesterday. can this connection serve me in some way? All of this takes time to develop. Make sure there’s no obligation. I’d like to follow your work. Yet the LinkedIn connection request message is misused so frequently that it’s developed a negative connotation in the world of professional networking. Personalize your message to them. Asking for a job or even an internship via your LinkedIn connection request is a big ask. Many people make the common mistake of namedropping outright. When you’re trying to connect with people you only talked to for a couple minutes or hours, it’s important you remind them right away who you are.Give a reason for connecting as well. In this example, I used their thought leadership as an example. If you can get a warm intro, that’s going to be more effective. Lead with a hard sell (e.g., pitching your products or services). , he shares an ingenious hack you can use to get people to send you LinkedIn requests. Customize the message as much as possible using positive memories you have of them. It’s sincerity. Be specific. If you are using LinkedIn to get more conversations with the … Create value in the form of an ebook, article, guide, or resource. I would love to discuss a potential collaboration. Reply to people when they reach out to you, and be sure to comment on or “like” the content they share. At first glance, this seems pretty straightforward. They have 706+ million monthly users and 30 million companies across 200 countries on their platform. In this article, we’ll let you know exactly how to end an …, In this article, we’ll tell you everything you need to know about …, In this article, we’ll evaluate a variety of vital sales rep software …. We met at Dan’s networking event last Thursday. You only have 300 characters to work with, so you’ll need to be brief. Here’s a template you can use to do just that. I’m a long time follower of your work. Sign up for a free 7-day UpLead trial and start generating leads for your company. Sharing specific events, with dates, times, or details, makes this a slam dunk. Many don’t know how to build strong connections with others on LinkedIn. Craft your connection requests carefully, and you’ll find you have all the opportunities you need. Just accept connections from people you know. Be sure to address the recipient appropriately. Stefan” Follow-up Message 1 (1 day after accepting connection request) “Great to be connected {first_name}! It’s always a good idea to stay in touch with former colleagues in your line of work as you never know when you may need those connections. This can be hard if you don’t know the person, so use tools like UpLead’s LinkedIn Sales Navigator to find relevant profiles and engage them through a personalized outreach. By sending a few effective LinkedIn Connect messages that people want to read, you will always be better off than by sending poor-quality messages to a large number of contacts. Tap the button and add your personalized message. I had a great time chatting with you at [name, date, and place of the event]. The relationship can't support that yet. By the end of the article, you’ll not only know exactly how to craft the perfect LinkedIn Connect message, but you’ll also know what not to do when connecting with somebody. Quick question, do you have the capacity for additional clients? In this email, you’ve created a LinkedIn card that asks subscribers to send you a connection request. You want people to be able to clearly recognize you, so don’t use bad selfies or group photos. Are you looking to hire someone with their skills or experience? LinkedIn Connections can provide you with the opportunities you need to advance your career and get more leads to grow your business. He told me it was okay if I mentioned him in my invitation to connect with you. It’s so great to open my inbox and see so many people wanting to connect. Here are some templates for connecting  with people on LinkedIn: Although the purpose of LinkedIn is to build professional relationships, requesting a job is still a big ask and may not be appropriate if you don’t know the person you’re sending the message to. I believe we can help each other. I’d like to follow your work. I hope you were able to find your red umbrella! Keep your messages personal; don’t copy and paste the same message to multiple contacts. So here’s a strategy you can use to generate leads (at no cost) on LinkedIn. in a few weeks. Just switch your profile button from ‘connect’ to ‘follow.’. Since LinkedIn is for professionals, everyone puts their title, experience, location, company they work at, and so on. Don’t assume the recipient will know who you are, especially if you’ve only met them a couple of times or if your meeting wasn’t recent. We all know that it is imperative to write a personalized LinkedIn connection request message. Click “add a note” to add your personalized message. The amazing thing about LinkedIn is that it allows you to connect one-on-one with nearly anyone in the world. Our students (sellers) report this pattern: 1. Keep the tone casual and personalize the message as much as you can. With this template, you’re still talking about hiring in general, but you’re using the topic to recognize their talent and value, instead of directly asking for a job. 5. Babble about yourself or share your life story (be concise and precise). It comes across as sleazy or disingenuous. When it comes to connections, this is where most people end up. Both of us work for [organization] as [title]. Show them why a connection with you matters. I achieved [results] in a few weeks. I have experience working with companies like yours and have helped them [example of what your solution does]. To get you started, here are some proven plug-and-play Linked connection request messages that get replies, based on different industries and needs. Most of these connection request templates require that you lay the groundwork needed to establish a relationship, or you do the upfront work required to build trust. Customize your requests around your interactions. At one point, I had almost 30,000! Your connection request is an important first impression. Grateful, showing appreciation, admiration or a thankful attitude where appropriate. – if you’re on LinkedIn, just click my profile image below and shoot me a request. I received the message notification, clicked on it to check out what it was and it read: Hey Ike, Hope everything is going great. Here’s what you should take into account when writing LinkedIn Connect messages: By “spam”, we mean sending anything that the receiver won’t find valuable. I followed the advice you shared re: [, Remember the dos and don’ts I mentioned above? This will let them know how to address you in the future and will finish setting the tone for your business relationship. Prioritize requests from people who live in countries where you do business. I see that we’re both connected with [connection]. They’re focused on bare minimums — investing the least amount of effort necessary to maintain their presence on LinkedIn. Finally, it's time to send LinkedIn connect messages! You should always avoid making any sort of sales pitch in your connect message. My MS studies at Michigan Tech are focused on power train engineering, and I’d very much like to continue to follow your work and connect with you on LinkedIn. At first glance, this seems pretty straightforward. This will show another menu with the “personalize invite” button. I’d love to add you as a connection – if you’re on LinkedIn, just click my profile image below and shoot me a request. Next, she asks people to self identify “If you want this training, just like this post and comment below, and my CSO Ruby O’hara will send it over asap.” When they add a comment, Ruby makes a connection request, stating the terms clearly. However, there are caveats to this – if you simply spam the same script to everyone, people are … This site uses Akismet to reduce spam. For B2B sales teams, LinkedIn is proving to be a major influence in social selling. As you might remember, I’m in charge of marketing…, How to Craft the Perfect LinkedIn Connect Message, Best Practices You Need to Follow to Write a Winning LinkedIn Connect Message, LinkedIn Connect Message Templates and Examples, How to End an Email: 10 Ways to Get Inspired, Lead Generation 101: Here’s How to Get Started, 15+ Best Sales Rep Software Solutions No Salesperson Can Live Without. Ask people to trade — your resource for a connection request. He uses the same font and colors used by LinkedIn, so it looks official. Connection Request – Industry Leaders and Decision Makers. A great one will make your future hire actually read the rest of the message and consider the open position. I had a great experience working with you in [company or project] during [date]. We’re looking for someone with your marketing expertise for a couple of projects.”. Tell them directly what you’re looking to get out of your connection. Yet we sometimes shy away from it as it seems time-consuming. © 2021 Grade Us, Inc. | All rights reserved. Please don’t hesitate to reach out if you need any help! I found it very inspiring and informative. If they’re used thoughtfully, they can be enormously effective as a way to connect with candidates. Finally, conclude your message by signing your name. Instead, try discussing employees and the hiring process in a way that’s relevant to them, and steer future conversations toward a potential job. Ask for a favor. Connection requests are becoming less effective… as a first point of contact. Fail to start conversations This happens because customers are: 1. You’ll want to reach out to them with a message that’s oriented around their strengths. I wanted to send a quick message to you about your [, ]. Easily ask for reviews. In general, your connections should answer two questions — “can I serve them in some way” and “can this connection serve me in some way?” The answer to both questions should be yes. More than 98% of sales reps with 5,000 or more LinkedIn connections meet – or exceed – their sales quota. These are poor responses, and they prevent them from achieving the results they want. Strategic & Tactical Sales Advice: Straight to Your Inbox. Terms | Privacy Policy | Cookie Policy | DMCA Notice, Thursday, April 29th, 2021 2:00 PM – 3:00 PM EDT. Here’s a LinkedIn connect message that would be appropriate to use as a business prospecting template: I’ve followed the work you’ve done with [company] for a while, and I found it really impressive to know how [career highlight]. You’re focused on connecting with people you know and people you want to know; that’s the goal. This is a faux pas. Learn how your comment data is processed. If you worked on a project together, share your appreciation and gratitude for their help. Before diving into my best tips for writing high-converting LinkedIn prospecting messages, I want to address two major differences between LinkedIn messages and cold emails.. LinkedIn is like texting. Instead, you’ll want to find a specific person who works at your target organization. Feel free to add more personal details about your working relationship with them. They rely on LinkedIn's default messages. LinkedIn Groups are great places to find people to connect with, as long as you are able to receive a response to your messages. The good, the bad, and the ugly of connection messages. This approach rarely, if ever, pays off. You can’t fake this request. — friends of friends, colleagues, and mutual acquaintances. This strategy does come with an unpleasant downside. If you’re a thought leader, this is simple to manage. Would you accept my invitation to connect so I can give you the [resource]? These connections also show potential future employers that you are a friendly person who can end business relationships in a professional manner, rather than burning bridges and jumping ship. They do this in a variety of ways, but they’re all uncomfortable. The best way to write an effective message is by personalizing it to make it relevant to the recipient. If you don’t have time for them, why should they make time for you? Send a connection request without a personalized message. It’s great to meet you! I’m here if you need help. They only connect with people who initiate a connection request. Former managers can be valuable LinkedIn connections. Do you have people in common? Here are the Top 10 LinkedIn Invitation Message Sample. They can validate your career and help you discover new opportunities through LinkedIn recommendations. Your training and management style are still an inspiration to me. Specificity is the primary driver of this connection request. This connection request comes from Larry Kim over at Wordstream. Once you connect, they immediately make their pitch. Your [content they’ve developed] has really helped me with [example of their help]. According to a HubSpot study that was updated in January 2020, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3x higher than both Twitter and Facebook (up until pre-COVID). Avoid using a profile picture that shows anything besides yourself, such as your company logo or a famous quote. Because you found the headline catchy. We’re looking for someone with your marketing expertise to help us with some projects. Let your contact know why you’re looking forward to connecting with them. It’s a value exchange pure and simple. Use this search to identify new opportunities, partners, jobs, etc.

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